The Hop-Ocalypse India Pale Ale
Brewer: Clay Pipe Brewing Company, Westminster, MD
Marketing BS: "Hop-Ocalypse IPA . . . Change your world!"
Marketing Translation: We've oversold the hoppiness of our brew, but it's too late because you already bought the six pack and now you're drunk but for a few hours you'll feel like you could change the world. What do you want for $10? Now get the hell out of here!
Bottle/Label: A soft hued image of the end of the world.
The Pull: As quiet as the turning of two keys deep in a bunker.
Alcohol Content: 6%
Method of Imbibation: Mouth riding the bottle like Major Kong
First Swig: Not so much Little Man as Fat Boy. A definite radiation like scrubbing of the palate from the hops, but the carbonation provides for a controlled detonation across the tongue.
Competition: None. An exhaustive query to Wolfram/Alpha, specifically, "How many beers feature a picture of the Apocalypse on their label?" resulted in no results.
Recommendation: When standing gob smacked on the edge of financial and societal collapse, this little bottle of doom will ease your pain. Definitely keep a stockpile in your bunker.